Personal StatementApplication to Undertake the Proposed Dissertation Topic Strategic   condensing of Virgin Atlantic s Customer Relationship ManagementThe topic of  node relationship charge (CRM ) as a field in strategic management is an area that I  watch   perpetually wanted to explore Considering the intensity of the competitiveness and dynamism of the   fickle  strain environment ,  save the most visionary businesses   testament be  fit to meet their profit objectives and survive .   and , those who are  equal to(p) to appreciate the  guest-focused approach to management   abide for also recognise that information technology or IT has                                                                                                                                                         a significant role in producing the ever-loyal consumer who will contribute significantly to purchases , hence , profitsImplementing CRM in businesses is a growing strategy  non only to encourage  no   de loyalty but to   stare as them as well . The business has to be  up to(p) to have the ability to attract new customers , make those customers  dexterous , and  honour them happy .

 Ultimately , the goal of investing in customer relations is to spike up profits and  set up boilersuit financial performance . I want to be able to understand how exactly CRM works within a  ships company and how cost-effective the strategy really is CRM implementation is only  applicable if the strategy is profitable . I want to be able to use my analytical skills and knowledge in management  theory to measure profitability using CRM as    a business strategy . This means having to a!   ccount for the lifetime  comfort of each customer and accounting for revenue and expenditures associated with each customer oer timeSince my focus is on...If you want to get a  skilful essay,  coiffe it on our website: 
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